If you are looking to establish your brand and build trust with your potential clients, these content marketing tips can help.
But before I delve into that, it just dawned on me that you may not know what content marketing is… so let’s take a quick look. Content marketing is about putting valuable information out there that would allow your customers to become familiar with your products and services. It isn’t about selling as much as it is about making sure that you Educate your customers on what your products and services are and how they can be used to help them.
So here are a few content marketing tips that will help you build your brand while also attracting your ideal customer.
First…
… You must understand or be very clear on who your target market is. Define what their needs are and what their wants are. Think about what are some of the problems they face and what solutions your products and services offer? As you are putting this list together, also think about the types of questions or objections they may have. Once you flush this out, put together a list of topics.
A second content marketing tip…
… is to plan out your calendar. In other words, have a content calendar that shows what you are going to publish and when. You can make this a month in advance, 2 months or 3 months in advance. It’s up to you. Some people will do the entire year. Keep in mind, that just because you make it out doesn’t mean that you can’t change it. You can change it anytime you like.
Now, I want to give you a word of caution…
… as well as another tip…
… Content marketing takes a lot of time so be sure that your content is something your readers want and that your content is not too long. People have a short attention span and like to get in and get out.
A fourth content marketing tip…
… is to publish your content across multiple channels. For instance, one channel may be a blog post, another a pdf, another a video or social networking sites. You just want to be sure that you are maximizing your exposure. By getting your content out in various forms, this allows you to reach more people on the level that they choose. Some people don’t have time to read, so watching a quick video or listening to audio may be better for them.
One final tip for content marketing is…
… to be sure to use keywords in your content so that people can easily find it when they do a search. The SEO rule of thumb (right now) is to use a keyword for every 100 words. So, if you have a 400 word blog post, you will want to make sure that you use your keyword 4 times. Don’t overdo it because Google doesn’t like that and make sure that your usage make sense.